“Viva
Young!” This was Taco Bell’s recent battle cry from this years’ Super
Bowl. From the start, we are witness
to a group of grand-momma’s n’ poppa’s sneaking out of their old folk’s home
for a night of partying and debauchery. All the while, a Spanish rendition of
the song “We are young” plays in the background. When the shenanigans are over,
the group moseys on over to a Taco Bell where they chow down in the parking lot
before returning to their normal routine.
No actual information or logic was used in this ad instead the viewer
was treated to un-realistic (albeit humorous) representations of senior citizen
partiers. Viewers are lead to believe that they should eat at Taco Bell, not
because they like it, but because that is what “young” people do! Taco Bell
reminds us that if you just eat some tacos, pull some pranks, and get inked,
then age is only a number! Nevermind the fact that behaviors like these may
have an opposite effect with regards to attaining old age…
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